About Liz
Elizabeth (Liz) Caraway is a communications professional and Air Force public relations veteran with 15+ years of expertise in government and private sector roles. She has a proven ability to deliver strategic, high-quality written content; manage communications projects; and enhance employee engagement through internal and external storytelling. Liz is adept at leading cross-functional teams, developing strategic communication plans, and using data to optimize content for diverse audiences.
Diverse communications background
Writing
Liz has bachelor's and master's degrees in English and has taught English at a top university. Beyond her education, she brings years of experience writing for email campaigns, social media, news articles, magazine articles, blogs, web pages, television ads, radio beepers, executive speeches, communication plans, press releases, talking points, and more. She always considers the audience, objective, and key performance indicators.
Editing
In addition to serving as an editor for multiple newspapers while serving in the Air Force, Liz was the Editor-in-Chief for Army Retirement Services, editing two newsletters and two handbooks for an audience of 1.2 million. She also served as the editor for the USPTO Military Association newsletter and website.
Liz enjoys mentoring junior communicators on best practices and editing to consistently deliver quality content.
Newsletter Design
Through her work as the editor at Army Retirement Services, Liz honed her skills with Adobe InDesign. She later completely redesigned the USPTO Military Association newsletter, updating it from a handout created with a word processing program to a polished professional product that drove membership to increase 25% in a year.
Brand Strategy
From the beginning of her professional career in the Air Force, Liz has been developing messaging that builds organization identity and culture, both internally and externally.
A font of creativity, Liz helped lead the U.S. Patent and Trademark Office to a Top 5 finalist designation in the Government Social Media Golden Post Awards for "Best Social Media Presence."
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